![Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2022/10/28/b59ccf68-df18-437f-9e5f-84de2a7a2063_d5308928.jpg)
Adidas cut ties with Ye – but what happens to Yeezy? The end of Kanye West's multibillion-dollar deal with the sportswear brand will be costly, but they can continue selling identical shoe
![adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST](https://www.adidas-group.com/media/filer_public_thumbnails/filer_public/81/9b/819b0e89-ff10-49ae-9b8e-acf2187dd376/kanye_west__adidas_cmo_eric_liedtke.jpeg__800x900_q85_crop-smart_subject_location-1598%2C1055_subsampling-2.jpg)
adidas - YEEZY - adidas and Kanye West Make History with Transformative New Partnership adidas + KANYE WEST
![Gap hopes it can burnish its image with a new Kanye West clothing line, repeating the rapper's brand success with Adidas - MarketWatch Gap hopes it can burnish its image with a new Kanye West clothing line, repeating the rapper's brand success with Adidas - MarketWatch](https://ei.marketwatch.com/Multimedia/2020/06/26/Photos/ZH/MW-IJ429_yeezy__20200626164457_ZH.jpg?uuid=e5a2117a-b7ed-11ea-bcb2-9c8e992d421e)
Gap hopes it can burnish its image with a new Kanye West clothing line, repeating the rapper's brand success with Adidas - MarketWatch
Is Kanye West's Yeezy collaboration with Adidas becoming stale and increasingly predictable? - Los Angeles Times
![Kanye West to debut Adidas' Yeezy 3 trainers at New York Fashion Week | The Independent | The Independent Kanye West to debut Adidas' Yeezy 3 trainers at New York Fashion Week | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2014/10/08/10/kanye-west.jpg)